⚡Maximize Your Keynote Impact With Purpose

Hello, speaker-friend!

Theory is helpful, but hearing how others make it work? That’s where the magic happens.

Dr. Luc Colemont, an internationally known gastroenterologist and passionate advocate for colon cancer prevention, has given over 1,000 keynotes. He’s turned his speaking career into something much bigger than just being on stage. It’s a mission to save lives, one talk at a time.

During our webinar, he shared how purpose has shaped his journey—and how it can shape yours, too.

Missed it? Or want to revisit the most inspiring moments?
Let’s jump in!

Takeaway 1: Start with a fire that won't burn out 

Luc didn’t set out to become a keynote speaker. It all started with what he saw every day in his work as a doctor: too many preventable cases of colon cancer. That fire to inform people turned into a calling—and a career.

“If you don’t see results from what you’re sharing, it’s hard to keep going. But when people tell me, ‘You saved my life,’ I know I’m in the right place,” he said.

Find what lights that fire for you. It’s what will keep you moving when the work feels tough.

Takeaway 2: Let purpose find you through Ikigai

Luc didn’t go looking for his purpose. Instead, it revealed itself when he learned into what mattered: educating people about colon cancer prevention. He later learned the Japanese concept ikigai, which perfectly described his path.

“Passion, mission, vocation, and profession,” he said. “When they come together, you’ve found your ikigai.”

Purpose isn’t always a decision, it’s a discovery. Keep following what feels meaningful.

Takeaway 3: Let purpose find you through Ikigai

No two of Luc’s keynotes are ever the same. He customizes each one to fit his audience, whether it’s a 5-minute talk or a 60-minute keynote. He keeps it fresh with updated slides, new stories, and small touches like adding the event’s logo to his title slide.

One of his favorite tricks? Starting with a bit of humor. “A laugh at the start prepares them to listen,” he shared. “Humor opens the audience's brains; that’s proven scientifically!”

Takeaway 4: Boil it down to three words

Luc’s key message is unforgettable: “Do the test.” He repeats it at least seven times during each keynote and uses his voice and gestures to make it stick. By the end, audiences are chanting it back to him.

“Don’t overcomplicate it,” he said. “Give them one clear action to remember.”

What’s your three-word message? Find it, and own it.

Takeaway 5: Paint pictures, not slideshows

Luc’s presentations aren’t about data dumps; they’re about stories—of patients, prevention, and the ripple effect of action. His graphic novel, translated into 12 languages, brings the story of colon cancer to life in a way that connects with people emotionally. “Stories are what people remember. They don’t just hear them—they feel them,” he shared. 

As a visual dreamer, Luc’s keynotes reflect this ethos. He uses hundreds of carefully chosen images, keeping text minimal and timing jokes perfectly, creating an experience that feels more like a movie than a presentation. 

Make your visuals unforgettable, and let them tell your story.

Dr. Luc Colemont’s journey shows that purpose is more than an idea. It’s the force behind every memorable talk. It’s the fire that gets you on stage—and keeps you there.

Want to protect your story and purpose? Join our upcoming webinar, '6 Tips for Protecting Your Works and Brand as a Keynote Speaker', featuring Tom Heremans. Learn practical strategies to safeguard your content. Register now!

If you enjoyed this newsletter, don’t hesitate to share it with fellow speakers or drop us a line. We’d love to hear from you!

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Thanks for reading!

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Steven